DE YOUNG MUSEUM
BRAND IDENTITYTYPE 5 TRANSMEDIAFALL 2018INSTRUCTOR:BRAD BARTLETTFEATURES: FONTS IN USETRENDLISTIt's a Match! Creating Color Palettes in Design PUBLICATION
The De Young logotype directly relates to the museum’s ability to adapt and thrive to changing times and shifting environments. The layering, peeling, and shifting moves are utilized to communicate information through typography, graphic language, and use of images, within any physical or digital spaces. The contemporary traveling exhibitions are color coded to orange while the museum collection is color coded to green. This reflects the naturally occurring color permutations of the museum’s copper skin through oxidation and time from (new) orange to (aged) green within a span of 30 years. The proposed museum identity bridges the gap between the old and the new while creating a dynamic brand voice and a robust ecosystem of applications.